Ecommerce revenue is projected to reach $700 billion internationally by the year 2022.
With a steadily increasing reliance on eCommerce transactions, businesses are incorporating additional strategies to ensure that their brand doesn’t get lost in the shuffle and continues to grow revenue.
DesignRush.com, a B2B marketplace connecting brands with agencies, researched the leading eCommerce tactics that improve time on site, search rankings, conversions and more.
The top 5 eCommerce web design strategies include:
1. Search Engine Optimization
Research shows that 43 percent of all eCommerce traffic derives from organic Google searches. This demonstrates that almost half of all consumers are actively searching for products with the intention of converting.
Thus, eCommerce brands will benefit vastly from investing in proper SEO. Search engine optimization will enable them to attract valuable consumers and increase conversions by generating meaningful traffic.
To improve SEO rankings, eCommerce companies should:
- Optimize code.
- Ensure the site loads fast.
- Build internal links.
- Invest in external link building.
- Add meta descriptions to web pages.
- Include strategic web page titles.
- And more!
2. Clear Calls To Action
Over 90 percent of consumers that read headlines will also read calls to action. In addition, anchor text calls to action increase conversions by up to 121 percent.
By incorporating clear CTAs, brands can guide consumers along the buyer’s journey and increase the likelihood that they spend time on the website and purchase a product.
Successful calls to action have several qualities, including:
- Compelling copy.
- Clear and concise language.
- First-person language.
- A sense of urgency.
- And more!
3. Responsive Web Design
eCommerce across the board is expanding – but the importance of mobile is multiplying at an even greater rate.
Mobile eCommerce revenue is expected to surpass $420 billion by 2020. Plus, 85 percent of consumers begin a purchase on one device yet finish it on another.
Brands that create responsive and mobile friendly eCommerce sites have the power to build a more robust audience.
4. Effective Demographic Targeting
Not every Internet user will want every product available online. Therefore, it is imperative that brands target their audience accurately and create a user-friendly platform that their ideal consumers enjoy engaging with.
For example, Generation X spends more money online than Millennials and Baby Boomers. However, 30 percent of Millennials purchase products directly on Facebook.
eCommerce businesses can use a variety of tactics to hone in on their demographic successfully, such as:
- Pay-per-click ads.
- Retargeting and remarketing.
- Social media marketing.
- Paid search ads.
- And more!
5. Easy-To-Use Checkouts
Unsurprisingly, an intuitive checkout process is paramount to the success of eCommerce websites.
After all, if a consumer can’t easily complete the checkout process, they may abandon their cart, forgo the process and hinder potential business growth.
To optimize eCommerce checkouts and ensure consumers complete the process, brands should:
- Allow consumers to view their cart upon request while shopping.
- Minimize the number of steps.
- Avoid required account registration.
- Isolate the checkout process from the rest of the site.
- And more!
“eCommerce websites have one goal: Get consumers to convert,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “By utilizing the latest eCommerce tactics, companies can attract valuable customers, encourage them to interact with the brand and foster strong conversion rates that increase revenue.”