On brand importance from the world’s richest businessman, founder of Amazon.
Net worth: $98.6 Billions
Forbes 100 greatest business minds 2017
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
“One of the only ways to get out of a tight box is to invent your way out.”
“If you don’t understand the details of your business you are going to fail.”